Job Title: Growth Marketing Specialist
Working Hours: M-F CST
Compensation: $1,200–$1,800/month + performance bonuses based on KPIs; reviews every 90–120 days

About the Company:
We are a mental health company merging top-tier therapeutic care with remote accessibility. Our mission is to make mental health support accessible and effective through both insurance and private-pay clients.

Role Overview: 

To own execution across our marketing and referral channels. The primary purpose of this role is to generate a consistent flow of qualified clients entering intake so clinician caseloads can be filled predictably as the practice scales.

This is an execution-first growth role, not a senior strategy, branding, or social-only position. The ideal candidate is comfortable owning paid ads, funnels, and lead generation while producing clear, trust-building marketing assets aligned to women’s mental health.

Due to the nature of our audience and brand focus in women’s mental health, female candidates are strongly preferred.

Campaign Ownership & Optimization

• Take full ownership of all active Google Ads campaigns

• Optimize keyword structure, match types, negative keywords, and campaign segmentation

• Manage bidding strategy and budget allocation across ad groups

• Improve and maintain Quality Scores across active keywords

• Expand and refine keyword coverage across high-intent search clusters (typically 30–40+ keywords across segmented intent groups)

Conversion & Funnel Optimization

• Analyze and improve conversion performance across landing pages and the booking flow

• Identify message mismatches between ad intent and landing page experience

• Recommend and implement landing page improvements to reduce bounce rate and improve conversion rate

• Ensure alignment between keyword intent, ad copy, and destination page

Performance Management

• Monitor campaign performance daily and make proactive adjustments without direction

• Manage $150/day ($4,000–$4,500/month) in ad spend efficiently

• Eliminate wasted spend through search term audits and negative keyword management

• Ensure all keywords and assets are fully eligible and serving, proactively resolving policy limitations or delivery issues

Strategic Execution

• Operate independently by identifying issues, proposing solutions, and executing without step-by-step direction

• Bring data-driven recommendations proactively, not reactively

• Lead decisions on keyword expansion, bid strategy, and campaign structure

• Diagnose performance constraints and present clear resolution plans

• Operate with minimal oversight, without requiring day-to-day direction on optimization decisions

Google Ads Platform Expertise

• Engage directly with Google Ads support to resolve policy limitations, ad disapprovals, and keyword restrictions

• Apply best practices specific to healthcare and therapy-related advertising

• Navigate compliance-sensitive campaign requirements, including health-related advertising policies

Reporting & Communication

Deliver weekly performance reports covering:

• Spend, impressions, CTR, CPC

• Conversion rate

• Cost per consultation

• Total bookings generated

Clearly communicate:

• What is working

• What is not

• What changes are being made next

• Proactively flag issues without waiting for direction

Required Experience

• Hands-on experience independently running Google Ads campaign
• Experience creating and scheduling content using Canva
• Familiarity with Google Business Profile management
• Basic understanding of funnels, lead tracking, and performance reporting
• Ability to work independently from SOPs with minimal oversight

Nice-to-Have​​​​​​​

• Healthcare or mental health industry exposure
• Referral outreach or partnership support experience

What Success Looks Like

• Consistent flow of qualified leads entering the intake pipeline
• Marketing-attributed booked intakes increasing over time
• Improved predictability in clinician caseload fill
• Reduced founder involvement in day-to-day marketing execution